Though the “one and done” nature of disposable drinkware might make distributors shy away, the sheer volume of these items in the world is the key to their inherent branding and promotional power. People drink every day in a multitude of public environments. Drinking from an unimprinted cup is a waste of advertising space.
Can include: Paper, plastic or other disposable cups
Great for: “Lunch and learn” corporate education programs, pharmaceutical companies, sporting events
Imprinting options: Silk-screening and pad printing are often best for low-quality orders that need quick turnaround. With proper timing and budget, high-speed offset or flexographic printing works well for higher quantities and custom manufacturing. Flexography also allows for four-color process, full bleed and complicated graphical reproduction, he added.
Plan the promotion: Since these items are not meant for repeated use, widespread distribution is the most effective way to communicate branding, Getting an end-user’s message out to the people can be as easy as passing logoed cups to the tailgating masses at sporting events and concerts.
