Tuesday, September 16, 2008

The Magic of Magnets



There’s no denying the promotional power of magnets—they get plastered on household refrigerators, office filing cabinets and junior high lockers. And best of all, magnets are bargains, with most costing well under a buck a piece. Take a look at these Eco-Friendly Magnets from Magna-Tel, Inc., which are made from 50-percent recycled magnetic material. Here are four ways they’ve been used in promotions with an environmental twist.
1. A city department mailed eco-friendly magnets to residents and businesses to promote a new clean-water program. The magnet directed residents and businesses to a community website with easy tips to help protect and improve the community’s water quality.
2. A pizza company dedicated to using organic ingredients and preserving the environment printed eco-friendly magnets promoting its location and online ordering.
3. A company used eco-friendly magnets containing recipes and healthy tips as part of a promotion focusing on healthy food for kids. Parents received the magnets at in-store tastings at natural and organic food stores across the country.
4. A city held a celebration in conjunction with Earth Day to introduce citizens to a plan to help the city become green. At the ash, citizens picked up eco-friendly magnets that listed environmental tips.