Five Packaging Ideas Deliver Results

1. CD Tins are great for distributing more than just music. Use them to deliver training software or to provide media that will be used in a thematic sales program for distribution channels.
2. Lunchboxes come in a variety of shapes and materials from classic tin choices to lightweight neoprene. While those are excellent imprinted gifts in and of themselves, they’re even more powerful as part of a one-two punch that delivers brand samples, important information for a luncheon meeting or supplies for a nutrition program, such as calorie counters and food pyramid guide.
3. Totebags have long been a great tool for tradeshows, but consider them a packaging opportunity for themed programs. For example, fill a tote with an imprinted beach towel, sunscreen and branded flip-flops for a room gift awaiting winners of a sales incentive trip to an island resort. The bag becomes an excellent remembrance gift and “badge” of achievement.
4. Popcorn boxes in the traditional red-and-white striped pattern make a dramatic statement and allow your client to tie in a message such as, “Need to make your sales pop?” Inside the box, you can place packets of popcorn, but don’t feel limited by this traditional enclosure. Imprinted t-shirts roll up nicely and fit perfectly inside. Paper shreds can cradle a stopwatch inside the popcorn box with a note that says, “Time to pop in for a visit.”
5. Safety boxes secured with a lock and key will create a sense of intrigue and require a recipient to take action. This packaging option allows the advertiser to tie into themes of security and strength. A bank, for example, could reassure customers that, “Your money is safe with us,” using the lock box to house important information about accounts and an imprinted customer appreciation gift.